Phone No. 1 (855) 397-7737


Title Marketing & Business Development Specialist
Location Mississauga / Richmond Hill, Ontario
Job Information

JOB PURPOSE
To have a thorough understanding of Prep Doctors’ niche market and clients. The Marketing and BD specialist is required to have a full understanding of the current customer base and its needs. The specialist should be able to utilize this understanding to enhance the digital experience of customers, increase the volume of customers, as well as expand Prep Doctors’ customer base by developing new ways of attracting and retaining customers, and by increasing the variety of Prep Doctors’ target markets.

KEY FUNCTIONS

Digital Marketing
• Effective execution and enhancement of digital marketing efforts in social media, SEO/SEM, and Inbound marketing including (but not limited to) community management, surveys, and content creation across multiple mediums – blogs, social media, articles, ads etc
• Enhancement of design and user experience on the website and all other digital platforms

Brand Development
• Innovative design and execution of various brand development efforts including (but not limited to) research, ideation, project planning, tactical assistance on key facility upkeep and customer interviews

Promotions
• Effective design and execution of various promotional efforts including (but not limited to) research, ideation, project planning, tactical assistance, promotional package development, and acting as a marketing representative at various promotional events in and around the GTA

Business Development
• Work closely with other colleagues or individually to identify marketing opportunities and develop marketing plans that will achieve business goals and targets
• Increase market penetration and expand customer base
• Versatility in various marketing techniques (over-the-phone marketing, brochure and flyer creation and distribution, partnered deals and shared marketing, field marketing and presentations)
• Ability to make marketing decisions (governed by budget and directed by strategy)
• Develop and execute guerrilla marketing strategies to target new students
• Work on internal projects and with external clients

Other Tasks
• Internal reporting and documentation
• Assist with any marketing-related tasks to get marketing objectives completed
• Lead/manage marketing projects as required
• Other duties as assigned

BASIC SKILL LEVEL REQUIREMENTS

Education: Completed a related Degree. Experience in Marketing and Business Development

Experience: Solid experience with 5-7 years of demonstrated success.

ASSETS

• Experience with graphic design and UX
• Proficiency with Adobe Creative Cloud
• Ability to travel as required
• Creative, innovative, and resourceful
• High energy and self-motivated with a proven ability to learn quickly and complete projects
• Excellent interpersonal and communication skills (both written and verbal)

Please note that any offer of employment will be conditional upon a background check, including a criminal record check.

Apply Now


 

 

 

 

AGD-PrepDoctors Prep Doctors Corp is designated as an Approved PACE Program Provider by the Academy of General Dentistry. The formal continuing education programs of this program provider are accepted by the AGD for Fellowship/Mastership and membership maintenance credit. Approval does not imply acceptance by a state or provincial board of dentistry or AGD endorsement. The current term of approval extends from 9/1/2016 to 8/31/2018. Provider ID# 371504


Disclaimer: Prep Doctors Corp. is not affiliated, associated, authorized, endorsed, sponsored, supported or funded in any way by the National Dental Examining Board of Canada (NDEB). Test names and other trade-marks such as “NDEB”, “BNED”, logos or design of the NDEB are the property of the NDEB and not trademarks of Prep Doctors Corp.